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Three Easy Steps To More Traffic And More Sales! |
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How To Dramatically Improve Your Search Engine Positioning,
Increase Traffic and Convert More Visitors To Customers
... in THREE EASY STEPS
You Need THREE Web Sites! Since I started on the Internet in 1996 I have have found that to have a successful business web site you need three web sites: - a web site designed for search engines
- a web site designed for marketing
- a web site designed for sales
Three web sites? No, but to achieve these three things, your web site may need  some professional Internet marketing restructuring. And most web designers I come across, while technically very good at web design, have little experience in designing professional sales web sites. Whether you want people to - buy a product,
- make an enquiry,
- subscribe to your newsletter,
- download some information or
- visit a specific area of your web site,
you need your web site visitors to take the appropriate action.
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Alternatives to search engine optimisation |
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SEO or search engine optimisation is vital for high rankings on the major search engines like Google and Yahoo. However, being dependent on search engine rankings and search engine marketing for your traffic have some shortcomings:
- There are only ten Top 10 positions for any keyword. This when you are competing with thousands and even millions of pages for these few positions.
- Many web designers, even professional web designers, are not familiar with SEO techniques.
- Search engines differ in their criteria to rank web sites and web pages, which means that optimising for one may work against you for another.
- Search engines tend to change their criteria regularly to prevent the manipulation of rankings. This means that you need to constantly be on the lookout and up to date with the latest techniques and issues.
Some basic techniques that stood the test of time are: - Keyword focused TITLE and META tags
- Keyword focused content on your web pages (keyword density)
- Strategic use of ALT tags, H1-H6 tags, Bold tags, descriptive links, etc.
- Link popularity or inbound links, i.e. links to your web site from other sites
But this may not be enough. |
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